One Very Expensive Mistake: The Story Of The Bricklin SV-1
It All Came Tumbling Down
The Bricklin SV-1 took the automotive industry by storm with its futuristic qualities and emphasis on safety. However, a few years after starting production, everything ended just as rapidly as it had begun.
The Visionary
Malcolm Bricklin combined his drive for entrepreneurship with a desire to challenge the status quo. Before the SV-1, Bricklin had already become famous for marketing Subaru vehicles in America.
He then created the Bricklin SV-1 to offer exceptional safety features without sacrificing style and performance.
Its Safety-Focused Design
Unlike many brands of that era that focused on performance and beauty, the SV-1 innovatively added advanced safety features into its design. Among the features are bumpers that absorb impact, fortified roll cages, and sturdier body panels.
Because of this unconventional design, Bricklin was named an SV or "Safety Vehicle."
Partners And Collaborations
Producing the SV-1 required the skills of several engineers and designers and the contributions of other stakeholders.
Among those who contributed to this massive effort were automobile designer Herb Grasse and the Canadian government, which saw the business's economic potential.
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Development Challenges
Developers faced several challenges while building the Bricklin. The first obstacle was securing sufficient finances for the project because only a few people were willing to invest.
Another issue was balancing the unique safety features with other aspects of the car. Malcolm had to come up with ways to fix these issues.
