There's A 26-Year-Old CEO Steering Royal Enfield to New Heights. Here's How He Did It.
The Royal Enfield Renaissance
Sometimes, the best person to save a legacy brand is the one crazy enough to try. Here’s the inspiring story of a 26-year-old Royal Enfield enthusiast who brought an almost-dying motorcycle company back to life.
The Historical Beginning
Royal Enfield assembled its first motorcycle in 1901, which was a 239cc engine mounted in front of the steering head. By 1955, the company partnered with Madras Motors in India to produce motorcycles. Here is where it all began.
A Born Enthusiast
Siddhartha Lal, son of Vikram Lal, who grew up in the Eicher business family, was more into playing with motorcycles than doing typical kid stuff. His love for machines from an early age literally ended up shaping the future of Royal Enfield.
The First Love Affair
When Siddhartha Lal was 17, he came back from boarding school one day and found a shiny red Royal Enfield motorcycle in his garage. What he mentioned was, “I saw it and totally fell in love with it. That bike became my best buddy.”
Workshop Weekends
During his time at St. Stephen’s College in Delhi, Siddhartha liked to spend his weekends working in workshops and getting his hands dirty. This experience is said to have given him really cool insights into motorcycle mechanics.
